Branding
Unique personality for each business
Let your spirit speak
A spiritual business looking to re-brand and grow as a business. The colour palette has been inspired by earthy and forest colours, giving the brand a calm and spiritually connected identity.
This unique logo represents the connection we have with universe. The sun and moon are merged into one reflecting on the spiritual connection.
The primary Typography is inspired from the Celtic religion bringing the connection of past spiritual religions with today’s modern designs.
Designing with meaning
In my work with “Let Your Spirit Speak,” I prioritized a deep understanding of their business personality to create a cohesive and meaningful design for their website, brand assets, business cards, and social media strategy. By collaborating closely with the client, I took the time to identify their core values and unique voice, ensuring that every element of the design reflects their essence rather than fleeting trends. This approach not only helps establish a strong brand identity but also lays the groundwork for long-term growth and recognition. My goal is to deliver timeless designs that resonate with their audience and support their vision for the future.
Steer Sounds Music Production
A new upcoming music production company. The colour theme is a lot of dark with a contrast of blue and orange representing the fast paced and action in the music industry.
The Primary logo is adaptable as it also comes in white, for an easy add on any video or marketing reels. The typography is a custom design, it’s bold with curved edges to complement the logo and can be used as a secondary logo for brand assets.
The submark logo is to be considered for more subliminal incorporation into future design work for example flyers, marketing and social media posts.
Logo Design
Design Process
In my design process, I prioritize understanding my client’s vision and the unique challenges their brand faces. I start by asking insightful questions to uncover their aspirations and goals, ensuring our designs align with their business objectives. For the Steer Sound project, I drew inspiration from the waves of music, translating their fluidity into dynamic and flowing designs. This approach not only reflects the essence of the brand but also positions it as a timeless entity with significant growth potential. By marrying thoughtful inquiry with creative exploration, I strive to create impactful designs that resonate with both the client and their audience.
Original is a beauty company who specialise in body oils made from organic ingredients.
The colour pallet tor this brand has been inspired by the herbs and ingredients used in the oils giving the whole brand a calming natural feel. The typography in the logo is a round, soft and bold making it stand out to the viewers eye.
The brand asset on the box are detailed drawn individual for each oil with a simplified version which can be used on the oil bottles.
Unique Illustrations
As a graphic designer, I take immense pleasure in crafting unique illustrations that truly embody my clients’ brands. Each design is a thoughtful process, where I spend considerable time detailing every element to ensure it aligns perfectly with the brand’s identity. For the Original brand, I drew inspiration from the herbal ingredients used in their products, infusing my illustrations with organic shapes and vibrant colors that reflect the essence of these natural elements. By carefully considering the narrative and aesthetic of each illustration, I create visuals that not only captivate but also communicate the brand’s story effectively. This meticulous approach allows me to deliver designs that resonate deeply with the audience and elevate the overall brand experience.
AZK Designer Activewear is a Sydney-based online brand, where I created digital design assets for their website and developed pattern designs using a flatter, modern colour palette, intended for use across packaging and printed materials.
For AZK Designer Activewear, I created a versatile logo suite consisting of three variations tailored for different digital and print applications. The design draws inspiration from ancient mythology, particularly the Norse goddess Freya, symbolising strength, beauty, and power. The hawk wings represent her spirit, while the flowing background patterns are inspired by the Northern Lights, adding a sense of movement and mystique that reflects the brand’s bold and empowering identity.
Lets work together
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